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This is the trade name you would like to register.

Enter the business name EXACTLY as you want it to appear.  

Example: You are Al Capone ( a sole owner)  and you want to register a DBA Doing Business As name:  "Rob'em & Cheat'em". 

Or you are Holiberton, Inc (a corporation)  and you want to register a DBA Doing Business as  "Rob'em & Cheat'em"

 In either case,  the legal document (DBA)  will be issued under the sole owner name or under the  corporations name

and the name will be a DBA name:   "Rob'em & Cheat'em"

Enter  "Rob'em & Cheat'em".