"San Francisco DBA" or Fictitious Business Name (FBN). What is it?
"San Francisco DBA" means "Doing Business As..." A person or a company is using a business name other than their personal or corporation name.
San Francisco DBA Example: Tony Soprano starts a business called "Rob 'em and Cheat 'em". Apparenty, he does not want his name to be associated with the business name , so An San Francisco DBA registration is required, unless he uses "Tony Soprano" or even Tony Soprano, the Robber" as his business name because his real name is incorporated in the business name.
This San Francisco DBA principle applies, as well, when a Corporation, an LLC, a General Partnership, etc. wants to do business in another name. Example, your corporation name is "Rob 'em and Cheat 'em" and you want to do business as "Rob 'em". You need to obtain a San Francisco DBA for that name.
Go to Frequently Asked Questions for more examples
